5 Branding Mistakes Lafayette Professionals Make (and How to Fix Them)

We’ve worked with dozens of Lafayette business owners, and we’ve seen a few common branding photo pitfalls. Here are five mistakes—and how to fix them.

1. Outdated headshots.

   If your photo is more than 2 years old or doesn’t reflect your current look, it’s time for an update.

2. DIY imagery.

   Selfies and phone snapshots can work in a pinch, but they don’t convey high-level professionalism.

3. Inconsistent brand visuals.

   Using mismatched filters, lighting, and aesthetics across platforms can confuse your audience.

4. Skipping a personal connection.

   People want to connect with you, not just your logo. Make sure you're showing up visually.

5. Neglecting your visual storytelling.

   Good branding photos show your personality, work environment, and what sets you apart.

The Fix: Invest in a cohesive branding session that pulls all these elements together into a polished, versatile gallery.