2025 Personal Branding Trends for Indiana Entrepreneurs

Want to future-proof your visual brand? Here are the emerging trends Lafayette professionals should know about for 2025:

  • Lifestyle Storytelling: Candid, documentary-style imagery that shows you in your element—working with clients, making coffee, on Zoom, etc.

  • Minimalist Aesthetics: Clean backgrounds, natural light, and a refined color palette that centers you.

  • Bold Color Pops: Strategic use of bold wardrobe or props to make your photos stand out while staying on-brand.

  • Purpose-Driven Visuals: Clients want to see your why. Images should communicate values, not just services.

These trends aren’t just about what’s “in”—they’re about making deeper, more emotional connections with your audience.

“If you want the best of the best - Vanessa is your girl. She captures seriously the best photos for our brand.”

-Lacey Honey Skin Social

Want to Learn More or Book Your Session?

We specialize in strategic, high-end branding photography for Lafayette, Indiana entrepreneurs and business owners. Our sessions are about so much more than headshots—they’re about helping you tell your story in a way that builds trust and inspires action.

👉 Ready to show up as the face of your business? Let’s chat. 

Follow Along for More Tips & Inspiration:
Instagram: @vanessajosphotos

Free Branding Guide: DOWNLOAD HERE

Vanessa Jo Studios | Lafayette, Indiana Branding Photographer | Headshots, Lifestyle, and Visual Strategy

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